Retention 15. Kono highlights martial arts as seen in movies, video games and cartoons so students feel part of a cool, fun and hip lifestyle. 14. Training tips and tricks will inspire students to keep coming to class. 13. Martial arts heroes and celebrities will show the value of training hard and not quitting. 12. Kono portrays martial arts as cooler than skateboarding, snowboarding, baseball, basketball and other sports. 11. Parents will feel good about the positive values illustrated in every issue. New Students 10. Slide your brochure in the magazine or stick a label on the front with your school name and address. 9. Kono ads in the magazine will direct kids to train in the martial arts, upgrade and train with friends. 8. Kids will look to join martial arts and search for a local school after experiencing the magazine. Handouts 7. All students will share with their friends, relatives and family members. 6. All new prospects will ask for information. 5. To school demo participants with mass-intro information. 4. To kids attending birthday parties. 3. At vendor or mall booths, movie theaters and demonstrations. 2. At soccer, football and Little League games. 1. At dentist's and doctor's offices where parents will have time to read.